On February 27, Cosmetic Executive Women (CEW) hosted their 26th annual Product Demonstration, where hundreds of beauty brands showcased their most innovative products for a chance to win a highly sought-after CEW Beauty Award, the only award voted on by industry insiders.

This year’s Product Demo featured a total of 1,200 products in 48 categories.

New categories included CBD, Sexual Wellness, Skincare Face Masks, Hair Accessories and Unisex Fragrance. CBD, Sexual Wellness, Beauty from Within-Supplements, Indie Brands, “Clean-ical” Skincare, Hair Disruptors, and Niche-stige brands drew lots of attention.

CEW Members: Cast Your Vote

For the first time, products were organized by category – making it easier for attendees to “tag” brands on the CEW App to cast their vote in real time. In the following weeks, CEW members will make their selections in voting for the top products.

The finalists in each category will be announced via CEW’s social media platforms on April 2.

Winners will be voted on by CEW’s Board of Governors and revealed at the annual Beauty Awards luncheon on June 12.

Follow trending conversations using #CEWDemo and #CEWAwards.

See the Slideshow

Please see the Slideshow: Scenes from CEW Product Demo 2020

It features a glimpse of some of the people that publisher Jay Gorga and I ran into—and a small selection of products and packaging that caught our eye.